Dental Healthcare SEO: Elevating Online Visibility and Patient Engagement

In the ever-evolving landscape of healthcare, our dental centers recognized the critical need to amplify their online presence

While the website drew some organic traffic, a more substantial digital footprint was essential to connect with a broader audience.

Objectives

Leverage Organic Searches

• Our goal was to extend our reach by optimizing for organic searches, ensuring our services were visible to a larger and more diverse audience
• Addressed challenges brought about by the Medic update through a meticulous alignment with EAT guidelines, safeguarding our online presence

Outshine Competitors

• In a competitive field with giants like Other Dental Healthcare, BLK Hospital, Practo, our strategy involved meticulous research on over 300 keywords.
• A content-rich approach, boasting over 1000 pages, was implemented to establish our dental centers as authoritative and informative, standing out amidst the competition

Boost Appointment Bookings

• Focused on enhancing the user experience by increasing booked appointments across 8 specialties, such as Prosthodontist, Periodontist, Orthodontist, Endodontist, Oral and Maxillofacial Surgeon, Pediatric Dentist (Pedodontist), Oral Pathologist, Dental Anesthesiologist, Cosmetic Dentist, Dental Public Health Specialist

Our Approach

Keyword Optimization

• Conducted exhaustive research to pinpoint over 300 keywords strategically, optimizing our content for maximum visibility.

Content Enrichment

• Implemented a robust content strategy, creating a library of over 1000 pages to engage users with valuable information and enhance their overall experience.

Competitive Edge

• Developed a targeted strategy to distinguish ourselves in a competitive landscape, ensuring that our dental centers took the spotlight.

Specialized Appointment Channels

• Streamlined the appointment booking process by introducing specialized channels for 10 key specialties, providing users with a seamless experience.

Results

• Witnessed a substantial increase in organic traffic.
• Successfully navigated challenges posed by the Medic update.
• Established our dental healthcare centers as competitive players.
Recorded a significant surge in booked appointments across various specialties.