Enhancing School's Reach: The Impact of Social Media Advertising on Goutham Public School

In today's educational landscape, social media stands tall as a pivotal tool for marketing and communication in schools and districts. It offers a direct line to your target audience, accessible round-the-clock, and often comes with no financial overhead — a boon for schools aiming to promote their culture, community events, and more.

For educational institutions, social media is where prospective, current, and former families spend a significant portion of their time. However, amidst its promising potential to engage your audience, grabbing and maintaining attention has become more challenging. Social platforms have evolved into pay-to-play arenas, nudging brands towards investing in ads for visibility.

Moreover, in the realm of social media, your school isn't just vying against other educational institutions; it's contending with its own content deluge. From recruiting new applicants to engaging active alumni, disseminating daily news, event announcements, brand management, and fostering a thriving social media community — the content variety is vast.

However, the impressive catalog of social media content loses its impact when buried under a mountain of similar posts or overlooked by your intended audience.

This landscape has made social media advertising not just valuable but indispensable. It cuts through the content clutter, ensuring that your message gets a front-row seat in your audience's feed. Ads offer a guaranteed spot amidst the countless posts, significantly increasing the chances of your content being noticed and engaged with.

To illustrate the potency of social media advertising, we've highlighted three Finalsite schools that witnessed remarkable increases in website traffic through strategic ad campaigns. Finalsite's social media consulting team empowered these schools to develop impactful advertising at a fraction of the cost of traditional marketing methods.

Goutham Public School - Bangalore

Goutham Public School Bangalore, helps juniors and seniors class students. GPS had three campaign goals to accomplish

• Increase interest of admission applying to School
• Build brand awareness and differentiation
• Increase awareness of study in GPS opportunities and deadlines

Innovative-sky developed their social media advertising plan with a monthly budget of ₹ 10000. Their social media platforms of choice - Facebook and Instagram.

Additionally, total users shot up more than 400 percent from the previous year to a current year. Social media advertising contributed to an additional 300% users for Goutham Public School

GPS also reported that 71 percent of website sessions during this time were from new visitors, up 64 percent from the previous total of nearly 47 percent that were new visitors on average. So not only did GPS see a large jump in total website sessions, social media ads helped nearly double the number of new visitors on their website.

Additionally, noteworthy is the average page per session count for the “Apply Now” page, standing at just over one. This indicates that the majority of visitors landing on that page did not explore further. While we can't assert with absolute certainty, it's probable that these individuals clicked on an ad directly leading them to the “Apply Now” page and promptly completed the application

Key Takeaway

Social media advertising aids schools in achieving remarkable outcomes at a fraction of the cost of traditional advertising. Advertising on social platforms can cost as little as INR 320 to reach 1,000 people, significantly lower than the INR 1,170 for newspaper advertising and INR 4,140 for direct mail advertising

In the digital realm, ad spending is projected to constitute nearly 45% of the India. total media ad spending in 2023, while other advertising avenues are anticipated to decline.

Through leveraging social media advertising, these three schools collectively generated over 3 million impressions. Notably, social media emerged as the second-largest source of traffic to the GPS website. This underscores the profound impact and effectiveness of social media advertising, a crucial tool that every school could, and arguably should, integrate into their overall advertising strategy.