Transforming Finance Access: The Growth of Neela Finance

Company Overview:

Neela Finance Solutions is a Bangalore-based financial service provider, helping individuals and small businesses with personal, business, and home loans, along with insurance advisory.

Identified Challenge:

Despite a strong offline presence, Neela Finance lacked digital visibility and faced difficulties in consistent lead generation due to no website, weak SEO, and zero social media strategy.

Collaborative Strategy with Clear Objectives

Goal Set:

Neela Finance partnered with our digital team to build its online presence, attract digital leads, and become a trusted online financial solutions provider.

Collaboration Scope:

We worked on website design, local SEO optimization, Facebook/Instagram marketing, and implemented lead generation funnels to drive consistent growth.

Building Foundations: Website & SEO

Our Digital Approach:

We built a user-friendly, mobile-optimized website with clear CTAs and integrated lead forms. Trust elements like testimonials and calculators boosted credibility and engagement.

SEO Implementation:

Implemented on-page SEO, localized keywords, Google Business optimization, and blog content. Organic traffic grew 250% in just 3 months.

Targeted Campaigns: Facebook & Instagram Ads

Lead Generation Focus:

We designed high-converting lead forms with offers and launched geo-targeted campaigns for loan categories, resulting in 1500+ leads in 45 days.

Ad Strategy:

We used audience targeting, eye-catching creatives, urgency-driven copywriting, and CRM-integrated instant lead forms to capture and convert interest fast.

Impact Delivered: Measurable Success

What We Achieved:

- 150+ verified leads from Meta campaigns

- 3X increase in daily inquiries from the website

- 250% growth in organic traffic within 3 months

- High engagement and conversion on social media campaigns

- Smooth digital shift from offline dependency to sustainable online funnel